Human Resource Management Report

Talent Management and Resourcing at Porsche

1.0 Introduction

This report is all about why it’s so important for Porsche to manage its resources and talent well. It’s going to the HR Manager to help them understand how they can make recruiting better, what kinds of ways they can pick the right people, and how to handle talent and planning for the future.

At Porsche, finding the right people is key. We’ll talk about ways they can make sure they’re getting the best folks on board and how they can keep improving that process. Then, we’ll dive into how they can spot talent within the company and make sure those talented people are being nurtured and given opportunities to grow. Finally, we’ll touch on succession planning, which is all about making sure there are plans in place for when key people leave or move on, so the company keeps running smoothly. All of this stuff is super important for Porsche’s success, so let’s break it down and see how they can keep getting better at it.

2.0 Global Need for Talent Management and Resourcing: Applicability to Porsche

In today’s dynamic business environment, the relationship between employers and employees plays a crucial role in organizational success. This relationship, often encapsulated in psychological contracts, sets the tone for how both parties interact and collaborate. In this context, examining the case of Porsche provides valuable insights into the challenges and opportunities faced by companies in managing their workforce.

Current Trends in Employee Relations

According to scholars like Rousseau (2001) and Tucker et al. (2005), the concept of psychological contracts is central to understanding employee relations. These contracts represent the unwritten expectations and obligations between employers and employees. However, as Tucker et al. argue, many organizations struggle to fulfill their end of these contracts, leading to disillusionment and disengagement among employees.

Moreover, Inkson (2008) highlights a shifting power dynamic between employers and employees, driven by talent scarcities. In industries like automotive manufacturing, where skilled labor is in high demand, employers must adapt their strategies to attract and retain talent effectively.

Porsche’s Unique Position

Contrary to broader employment trends, Porsche stands out as a highly sought-after employer, as evidenced by its significant increase in job applicants, as reported in its Annual Report (2015). The company’s focus on recruiting and nurturing young talent underscores its commitment to maintaining a skilled workforce.

Addressing Key Risks

Demographic Risk

One of the primary challenges facing Porsche is the demographic shift in its workforce. With a significant portion of its employees nearing retirement age, the company risks losing valuable expertise and knowledge. This issue is further compounded by a lack of younger workers entering the automotive industry, as highlighted by Deloitte (2011).

Skills Gap Risk

Another pressing concern for Porsche is the widening skills gap within the automotive sector. Factors such as declining motivation, skill obsolescence, and rising labor costs contribute to this challenge. Deloitte’s findings (2011) underscore the severity of the talent shortage, particularly in production roles, posing a significant obstacle to Porsche’s operations.

Loss of Talent

The competitive landscape within the automotive industry poses a further risk to Porsche’s talent management efforts. As Robbins (2013) suggests, the practice of talent poaching by competitors is widespread, creating a constant tug-of-war for skilled workers. This phenomenon not only drains Porsche’s talent pool but also disrupts its workforce stability.

Strategies for Mitigation

In light of these challenges, Porsche must adopt proactive strategies to mitigate risks and capitalize on opportunities in employee relations.

Investing in Training and Development

One approach is to invest heavily in training and development programs to bridge the skills gap among its workforce. By providing ongoing learning opportunities, Porsche can ensure that its employees remain competitive and adaptable in a rapidly evolving industry landscape.

Strengthening Recruitment Efforts

Porsche should also focus on enhancing its recruitment efforts to attract top talent from diverse backgrounds. This may involve partnering with educational institutions, offering attractive incentives, and leveraging its global presence to tap into talent pools worldwide.

Fostering a Culture of Innovation

Creating a culture of innovation and collaboration can further differentiate Porsche as an employer of choice. By empowering employees to contribute ideas and solutions, the company can harness the collective expertise of its workforce to drive continuous improvement and stay ahead of the competition.

Building Strategic Partnerships

Collaborating with industry partners and suppliers can also help Porsche address its talent challenges more effectively. By sharing resources and best practices, the company can leverage external expertise to fill skill gaps and enhance its overall competitiveness.

In the current business environment, managing employee relations calls for a strategic strategy that recognizes both opportunities and obstacles. Porsche has distinct advantages that set it up for success even though it faces serious dangers from talent poaching, skills shortages, and demographic trends. Porsche is able to overcome obstacles and become a leader in employee relations in the automotive sector by making strategic partnerships, investing in its staff, and developing an innovative culture.

3.0 Talent Management and Resourcing at Porsche: Proposed Theoretical Framework

Cappelli (2008) defines talent management and resourcing as a central subsystem of the strategic management system of an organization. This is aimed at the development of a human resource asset base which has the capacity to support current and future growth objectives and directions of an organization. There are three key components to talent management (see Figure 1): the first is talent identification, the second talent development, and the third talent engagement, motivation and retention (Fernando, 2008).

3.1. Talent Identification at Porsche

The talent identification process involves the development of specific roles and job design. Existing literature on talent management argues that there is a link between consistent growth in specialization in different disciplines and the burst of knowledge (Guthridge et al., 2006; Guthridge et al., 2008). As a result, every field has a smaller pool of experts, presenting a need to find, develop and retain the skills required. However, the pressure of broader and sophisticated levels of skill is greater, especially given the rise in cross-job applications (Boxall and Purcell 2011). Porsche (2016) identifies that the size and organizational structure supports short communication routes and decision making, and employees are expected to work on different requirements with areas of responsibility being individually tailored. This report argues that such an approach to job design and organisational hierarchy shows positive trends in the management of employee needs.

3.2. Talent Development at Porsche

According to Thunnissen et al. (2013), when there is an open position, the HR manager and the line manager need to recruit an employee who can meet the present and future needs of the organisation. To enhance the number of employees who can move to other positions and improve their competencies, external recruitment is driven by performance in education and professional development programmes. For instance, through its Porsche Trainee Programme, the organisation has opened doors to graduates since 2015. This provides Porsche with the unique opportunity to see the skills of new graduates before they are employed (Annual Report, 2015). Internal talent development, on the other hand, involves various facets including the International Porsche Advanced Management Programme for senior executives, providing them with an option to improve their managerial skills (Annual Report, 2015).

3.3. Talent Engagement at Porsche

Extant literature strongly identifies the links between talent development strategies and employee motivation and employee engagement (Bhatnagar, 2007). Employee engagement involves providing job autonomy and independence, which can create intrinsic motivation (Schiemann, 2014). In the case of Porsche, as seen from the figure below, Porsche created a framework to keep employees engaged.

Secondly, as Deery and Jago (2015) argue, employee engagement and continued support can be encouraged through work-life balance and workplace diversity. In the case of Porsche, work-life balance is stressed by flexible working hours and support for day-care and other facilities. The organisation also supports long-term talent development strategies to increase recruitment from marginalised communities and increase the number of men who are part of its workforce (Annual Report, 2015).

Though the above analysis shows all the steps adopted as part of the talent development and management process and part of people resourcing, there is a need for some recommendations on how improve this process.

4.0. Recommendations

4.1. Recommendation I: Holistic Fit Selection

This report suggests the adoption of a holistic fit selection approach. As seen in literature, person-organisation fit is key to human resourcing and talent management drivers (e.g. Aksakal et al. 2013). Therefore, selection of the right candidate can be a key recruitment challenge. The ideal situation would be to identify candidates with the desired attitude, behaviour, experience, skills and knowledge. Finding candidates achieving a ‘holistic fit’ would be a more suitable objective. The holistic fit approach is different from the ideal candidate approach as it focuses on finding a candidate with the ability to fit into an organisation, with the potential of developing into the ideal candidate by the means of structured internal talent development efforts. The following structure is recommended for Porsche.

4.2. Recommendation II: Better Succession Management Strategies

As seen from section 3.0, Porsche has effective internal and external recruitment strategies. However, there is limited clarity on succession management principles and HR policies. Although performance management should naturally extend to succession planning, several organisations are not prepared for the exit of key talent and fall into a reactive mode, overlooking internal opportunities. This report recommends that formal talent reviews along with accurate data need to be maintained to make sure that bench strength can be harnessed for critical roles and an internal talent pipeline can be built (Ahmadi et al., 2012). The alignment of individuals with business strategy requires a talent review process at Porsche, which can facilitate in understanding the link between business performance and people management.

4.3. Recommendation III: Focus on Talent Optimisation

Porsche should think of talent optimisation rather than talent management, as it will help fill potential roles that may arise in the future. Since Porsche operates in different countries, there can be a challenge in balancing local and system-wide objectives. It is suggested that a talent lifecycle approach is adopted with a constant eye on the talent pool to retain, recover and attract relevant employees. This report suggests that Porsche should adopt the following talent management lifecycle to enhance its succession planning and employee engagement strategies.

In order to simplify talent discussions, specific matrices can be developed by Porsche to evaluate talent, understand leadership readiness and identify potential for bigger roles in employees (Shanbhag et al. 2016).).

4.4. Recommendation IV: Employer Branding

Porsche, though an independent wing of Volkswagen, is still part of the VW group. The recent emission scandal can influence employee engagement with the organisation due to potential loss of corporate reputation. Therefore it is important that Porsche adopts employer branding strategies to increase internal branding and employee engagement in the organisation (Lievens and Slaughter, 2016). This can be achieved through communication of employee needs and establishing metrics to improve internal support for the organisation.


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